November 3, 2009

Oh boy, Olsenboye!

Unless you've been living under a rock with no tv, or media in the US for the last 23 years, then you definetly know who the Olsen twins are. Mary-Kate and Ashley have built an empire in their life so far, and made a huge impact on the fashion world through their own line, Elizabeth and James, and even their own coffee table book! Now, they are collaborating with JC Penney's for a new Junion line.

"Olsenboye, which is the Olsens’ ancestral name, will fall into Penney’s good and better price tiers. Olsenboye is a casual sportswear and accessories collection that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks. The brand also will periodically flow in travel-inspired mini collections, each reflecting the looks and trends of different cities.

Beginning Nov. 6, Olsenboye will be available on and in those 50 stores, including the Manhattan flagship, for a limited time. The collection will have a major rollout, set for 600 Penney’s stores in February.

It’s very fun, fashion driven, trendy and wholesome at the same time." [WWD]

Now, Steve Madden is in on it to reports WWD. "Steven Madden Ltd. has signed a licensing agreement with Dualstar Entertainment Group to produce a collection of footwear and accessories for Mary-Kate and Ashley Olsen’s new Olsenboye line...." [WWD]

I am looking forward to the launch of Olsenboye since I love some of their Elizabeth&James looks. And they've given everyone a tantalizing preview with a great commercial for JC Penney.

For more visit:

What do you think? Will you be buying?

1 comment:

  1. I'm so out of the loop! LOL. I know the twins had a line but I didn't know what it was called! I'm such a bad beauty blogger! But that's cool they're having a line at JCP. I will definitely put my kid sister on to it (girl I'm almost thirty so I don't know if I could rock those clothes! LOL!)


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