March 18, 2009

Designer of the Week-Erin Fetherston

I first saw Erin on The Rachel Zoe Project when Rachel attended her runway show. I also remembered Target featuring her as one of their Go International designers.

“Erin Fetherston is the designer behind the four-year old namesake label, Erin Fetherston. A bay area native, Erin moved to France to pursue her love of fashion after graduating from UC Berkeley with a bachelor of arts in 202. In Paris, Erin studied fashion at the Parson’s School of Design. Upon completion, she promptly went to work on the creation of her own collection which she debuted during the haute couture shows in Paris in January 2005. Soon there after, Erin shifted her collection into ready-to-wear, accenting the transition with projects like “Wendybird”, a film she conceived with Ellen Von Unwerth that start Kirsten Dunst wearing her Fall/Winter 2005-2006 collection, and “Urban Flowers”, a photography exhibition shot by Von Unwerth featuring girls like Zooey Deschanel and Karen Elson in Fetherston’s Spring 2006 Collection.

(Spring Collection 2009)
Erin has recently relocated her business from Paris to New York, where she has been showing in the Bryant Park tents for the past three seasons. Erin’s clothing has been seen on the likes of Zooey Deschanel, Anne Hathaway, Winona Ryder, Cameron Diaz and Kirsten Dunst. The collection has received honors from the UPS Delivers Fashion’s Future Initiative and the Ecco Domani Fashion Foundation. Fetherston is honored to have been considered as a finalist for the Vogue/CDFA Fashion Fund this year. Fetherston also received nationwide acclaim for her Target Go International Collection for Holiday 2007. (Erin-Biography)” said of her Fall 2009 Collection:
Tonight's collection was, in Erin Fetherston's own estimation, her "most graphic to date." Gone were the floaty princess dresses of seasons past, and in their place were a number of tailored toppers—little tweed peplum jackets and Empire-waisted jacquard riding coats—paired with skinny wool trousers. These looks were inspired by The Nutracker's tin soldiers and other tales of toys springing to life (after all, it wouldn't be a Fetherston show without a dose of whimsy).

This designer is at her strongest when she reins in the preciousness. A lambskin swing skirt, part of her first foray into leather, and a black tuxedo jumpsuit with plunging neckline had real chic. Barring a too-long series of polka-dot tulle party dresses, Fetherston pushed herself—successfully—to offer more than her standard fare. (

She has also been featured in numerous Fashion publications.
Vanity Fair (Sept. 08) Teen Vouge (March 08)

Her whimsy collections are sure to wow fashionistas for years! I myself look forward to what she's doing next!

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