Oh boy, Olsenboye!

Unless you've been living under a rock with no tv, or media in the US for the last 23 years, then you definetly know who the Olsen twins are. Mary-Kate and Ashley have built an empire in their life so far, and made a huge impact on the fashion world through their own line, Elizabeth and James, and even their own coffee table book! Now, they are collaborating with JC Penney's for a new Junion line.

"Olsenboye, which is the Olsens’ ancestral name, will fall into Penney’s good and better price tiers. Olsenboye is a casual sportswear and accessories collection that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks. The brand also will periodically flow in travel-inspired mini collections, each reflecting the looks and trends of different cities.

Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time. The collection will have a major rollout, set for 600 Penney’s stores in February.

It’s very fun, fashion driven, trendy and wholesome at the same time." [WWD]

Now, Steve Madden is in on it to reports WWD. "Steven Madden Ltd. has signed a licensing agreement with Dualstar Entertainment Group to produce a collection of footwear and accessories for Mary-Kate and Ashley Olsen’s new Olsenboye line...." [WWD]

I am looking forward to the launch of Olsenboye since I love some of their Elizabeth&James looks. And they've given everyone a tantalizing preview with a great commercial for JC Penney.



For more visit: http://olsenboye.com/

What do you think? Will you be buying?